Econoplex
In 1908, a 27-year-old Bavarian invented a five-letter word that would fit on a watch dial in any language — and trademarked it before he had a factory to make the watches
On 2 July 1908, a 27-year-old Bavarian importer named Hans Wilsdorf trademarked a five-letter word in Switzerland for a watch company he did not yet manufacture. The word was Rolex — and the choice of letters has carried the brand for 118 years.