
In 1971, the founder of Hyundai named Chung Ju-yung walked into the London headquarters of Barclays Bank carrying a photograph of an empty Korean beach and a 500-won banknote depicting a 16th-century Korean ironclad warship — and persuaded the British lender to finance the construction of the shipyard that within just over a decade would become the largest shipbuilding operation on Earth
Chung's pitch to the British financial establishment in the autumn of 1971 was, by every reasonable measure of the available business case, absurd.














