SES Astra, an SES Global company (Euronext Paris, Luxembourg and Frankfurt Stock Exchanges: SESG), has further strengthened its position as the UK’s leading direct-to-home (DTH) satellite company with a major two-transponder contract with Channel 4.
It is SES Astra’s first direct deal with the British terrestrial channel, and the transmission capacity will be used across a variety of Channel 4’s digital channels as well as its extensive range of associated interactive TV applications.
David Scott, Deputy Chief Executive of Channel 4, said: “These transponders will provide Channel 4 with considerable flexibility when considering the expansion and future development of our broadcast services. We have worked with SES Astra in the past and look forward to a continued successful relationship.”
Alexander Oudendijk, SES Astra Senior Vice President of Sales and Marketing, said: “Channel 4 programmes are watched by more than 75% of the UK population during an average week and we are delighted to add such a prominent terrestrial broadcaster to our client list.
“The UK is an extremely important market for SES Astra and this deal not only strengthens our position in the UK but also underpins our status as Europe’s leading DTH satellite company.”
