The research literature on why people join tightly bound religious groups is around sixty years old now, and it has been unusually consistent on a finding that never quite made it into general conversation. Those who join are rarely the credulous ones. They are frequently educated, sceptical about the society around them, and carrying a sense of obligation they had not yet found anywhere to put.

What the studies keep landing on instead is timing and company. Somebody meets the group during a stretch when the ordinary structures of a life have come loose, and meets it through a person they have already come to like.

The pattern appears across several independent studies of different movements, conducted by researchers who disagreed with each other about a great deal else. It is also a literature with real boundaries, which we take up further down.

What the 1965 model actually proposed

Most of this traces back to a paper by John Lofland and Rodney Stark, published in the American Sociological Review in December 1965 as “Becoming a World-Saver: A Theory of Conversion to a Deviant Perspective”. The group they observed was a small millenarian movement on the American west coast. It was later widely understood to have been the first American cell of the Unification Church.

Their model was sequential. Conversion required a person to be experiencing enduring and acutely felt tension, and to interpret that tension in religious rather than political or psychiatric terms. From there, the person had to come to see themselves as a seeker, and to encounter the group at what the authors called a turning point in life. An affective bond with a member then had to form, competing outside attachments had to weaken, and the recruit had to be drawn into sustained daily interaction.

Seven conditions, each necessary, none sufficient alone.

How far the scheme travelled was contested almost immediately. Lofland returned to the same movement in a 1977 article in American Behavioral Scientist, revising his account of how its conversion organisation had changed. Within a decade other researchers were putting the model to work on other groups, with mixed results.

The turning point does more work than the personality

Lofland and Stark meant something specific by a turning point: a stretch in which old lines of action had been completed, disrupted or broken off, and new ones had not yet formed. Graduation. A move to a city where nobody knows you. The end of a marriage. Recovery from a long illness. The month after the work you organised yourself around stops. Somebody in that position has more unassigned hours, fewer people who would notice a changed schedule, and no ready answer to the question of what they are doing with their life.

Later social movement research made a related structural argument. David Snow, Louis Zurcher and Sheldon Ekland-Olson, writing in the American Sociological Review in 1980, found that recruitment ran along existing social networks and worked most efficiently on people with few countervailing commitments holding them in place. That literature came to call the condition structural availability.

Friendship arrives before belief

Sturdiest of all is the finding about who does the recruiting. Rodney Stark and William Sims Bainbridge brought quantitative data from three quite different radical religious groups to the American Journal of Sociology in 1980, and made the case that interpersonal bonds were the essential mechanism. They treated the older deprivation-based explanations and the newer network-based ones as complementary rather than rival, and observed that social ties underpin commitment to conventional faiths as well.

On that account, doctrine comes second. People become close to members and take on the beliefs afterwards, as part of the cost and the pleasure of belonging. It accounts for the failures too. Recruitment stalls when the people already in somebody’s life stay close enough to keep asking questions.

Barker’s figures, and the part that gets left out

Eileen Barker, now emeritus professor of sociology at the London School of Economics, published The Making of a Moonie: Choice or Brainwashing? in 1984, after close to seven years of fieldwork. She attended workshops and communal centres, and put long interviews and questionnaires to four distinct populations: current members, ex-members, non-joiners who had been through the movement’s recruitment approach and declined it, and separate control groups of uninvolved people from comparable backgrounds. Parents, spouses and friends were surveyed too.

Her retention figures are the interesting part. Writing later in the Encyclopedia of Religion and Society, Barker put it plainly: the overwhelming majority of those exposed to the alleged brainwashing techniques did not join the movement. Most of those who did join left of their own accord within a couple of years. Enumerations in the 1984 book put the yield of the residential two-day workshop, described at the time as the movement’s most effective instrument of persuasion, at fewer than a quarter of attendees staying beyond a week.

Very little stuck.

In the same entry, Barker describes the intake of the early 1970s as disproportionately middle-class and well educated: young people giving up college and careers to work long hours on the street for the movement. She characterises the membership of that period as youthful idealists with few responsibilities.

The idealism and the availability arrive together.

How to read the psychiatric data

Marc Galanter, Richard Rabkin, Judith Rabkin and Alexander Deutsch published a study of 237 Unification Church members in the American Journal of Psychiatry in February 1979. Members completed a 216-item questionnaire. They scored below the mean of an age and sex matched comparison group on a general wellbeing scale, and reported significantly more distress in the period before conversion than after it.

Two cautions on that. The pre-conversion measure is retrospective self-report gathered from people currently inside the group, and a movement that teaches members to read their earlier life as empty has supplied both a reason and a vocabulary for describing it that way. Elevated distress before a transition also sits some way short of psychiatric instability, which a cross-sectional questionnaire was not designed to assess.

What survives is less comfortable than either misreading. Whatever else the organisation was doing to its members, they reported feeling better inside it than they remembered feeling outside.

What the literature does not settle

Nearly all of it describes one window: American and British new religious movements between the mid 1960s and the mid 1980s, examined by sociologists who were arguing, often explicitly, against the brainwashing accounts then running in the press. That argument shaped which questions got asked.

Within the model itself, the turning point element has had a harder time than the friendship element. David Snow and Cynthia Phillips tested the Lofland-Stark sequence against data on the Nichiren Shoshu Buddhist movement in America, writing in Social Problems in 1980, and found little empirical support for the model in its entirety. The tension, seekership and turning point conditions fared poorly in their data. Affective bonds and intensive interaction held, and the authors concluded that conversion was highly improbable in their absence. Any ordering inside the pattern belongs to those datasets and those groups.

How people get in also says almost nothing about what happens to them once they are inside, and the two questions have frequently been run together, including by critics who read this body of work as going easy on the groups it described. An entry route can be entirely ordinary while the organisation waiting on the other side of it does real damage.

Across these studies, what predicted joining was what else somebody had on that month, and who was already sitting beside them.