Worldspace Satellite Radio has announced the launch of subscription service in Kolkata, the capital of India’s West Bengal state and the second largest city in the country. Kolkata has a population of over 11 million, including approximately six million consumers who fall into Worldspace’s targeted listener base.
This key market is the tenth city to be serviced by Worldspace in India, expanding the company’s distribution on the subcontinent to nearly 63 million people, including nearly 35 million from the top three economic segments.
To ensure the service is readily accessible to subscribers in the state of West Bengal, Worldspace satellite radios are available in over 25 retail outlets there, with more expected by the end of the quarter.
Andy Ras-Work, Chief Operating Officer, Worldspace Satellite Radio, said, “Worldspace has now launched in the top 10 markets of India, and we are pleased that our service offering is now available to listeners from all over the country. Subscribers can get more channels and more variety at home and in the workplace — music, news and entertainment that they want, whenever they want it.”
Worldspace provides over 40 channels of digital quality programming to the subcontinent of India, spanning a wide range of musical genres, news, sports and information. Its Indian programming includes two Indian classical channels — Shruti (Carnatic) and Gandharv (Hindustani), as well as regional Indian channels — Tara (Bengali), which is of particular interest to the Kolkata market, plus KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam), Spandana (Telugu) and Tunak Punjabi (Punjabi). These services and more are now available to subscribers in Kolkata 24 hours a day, seven days a week — commercial free.
