Asia Satellite Telecommunications (AsiaSat) has announced that Japan International Broadcasting (JIB), a subsidiary of NHK Japan Broadcasting Corporation, has signed a contract to deliver a free to air English language news and information channel, NHK WORLD TV, through AsiaSat's C-band full transponder MCPC (Multiple Channels per Carrier) platform

On AsiaSat 3S, Asia's premium platform for satellite television, NHK WORLD TV / jibtv broadcast around the clock a variety of English language programming, from news to information programmes on business, culture and lifestyles.

Home viewers across Asia and Australasia can receive the free to air broadcast signal directly via a satellite dish or through local cable operators and Direct to Home (DTH) services providers.

"AsiaSat 3S is a strategic addition to our distribution network to access more viewers in Asia Pacific. Since our re-launch earlier this year, NHK WORLD TV / jibtv are now viewed by more than 110 million households worldwide. AsiaSat 3S's superb market access and international television neighbourhood put us in a strong position to further broaden our reach and serve a wider English speaking audience across Asia Pacific," said Mr. Jun Kawakami, Executive Managing Director of JIB.

"We are pleased to attract a growing array of premium customers with global prominent broadcaster NHK joining AsiaSat fleet and utilising AsiaSat's industry-leading infrastructure and transmission services to expand the distribution of its international broadcast service, NHK WORLD TV in Asia Pacific. We look forward to supporting NHK in achieving further success in market penetration across the region," said Peter Jackson, Chief Executive Officer of AsiaSat.