The National Electrical Manufacturers Association (NEMA) has revealed the results of new market research that provides a clear picture of America's need for information about energy and cost saving through modern lighting systems.

The research, conducted in conjunction with Today's Facility Manager magazine, focused on the owners and operators of commercial, industrial, institutional, and healthcare buildings.

Findings indicate that 41 percent of building owners plan to upgrade lighting products and systems within the next year, primarily to save money and energy (78 percent) and lower maintenance costs (40 percent).

According to Ron Runkles, lighting industry director for NEMA, the association is working with its members to build awareness of the value of modern lighting through its enLIGHTen America campaign.

"The results of the research showed that 82 percent of building owners did not know the commercial building tax deduction was extended by Congress to 2013," Runkles said.

"We're providing a service by letting people know there is a quick payback by investing in lighting renovation. For example, 38 percent want a three-year return on investment. And it's green; the 30 percent building energy savings is almost a bonus."

The research also revealed that 74 percent of those surveyed plan to apply for utility rebates; 61 percent did not currently utilize lighting controls; and 27 percent were pursuing LEED certification. Also, 96 percent of building owners consider sustainability either "important" or "somewhat important."

"It's little wonder Secretary Chu has endorsed NEMA's campaign. We're making a difference." Runkles said.