Google to verify all advertisers, and their location

Google said Thursday it would expand its program of verification of advertisers on its platform as part of an effort to weed out fraud and "bad actors."

The internet giant and global leader in digital advertising said it would start by verifying advertisers in phases in the United States and expand the program globally.

The move builds on Google's efforts launched in 2018 to verify political advertisers with a requirement to indicate where they are located.

Google's action comes amid growing concerns over ads promoting fraud or fake treatment for coronavirus, among other things.

"As part of this initiative, advertisers will be required to complete a verification program in order to buy ads on our network," Google's ads integrity chief John Canfield said in a blog post.

"Advertisers will need to submit personal identification, business incorporation documents or other information that proves who they are and the country in which they operate."

With the change, which will take "a few years" to complete, according to Canfield, users will be able to click on a link to get information about specific advertisers.

"This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls," he said.

"It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves."

Related Links
Satellite-based Internet technologies

Tweet

Thanks for being there;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.

SpaceDaily Monthly Supporter
$5+ Billed Monthly

paypal only

SpaceDaily Contributor
$5 Billed Once

credit card or paypal

Former Baidu executive suspected of corruption
Beijing (AFP) April 22, 2020
A former executive at China's internet search giant Baidu is being investigated for corruption, the company said Wednesday. Ex-Baidu vice president Wei Fang is under suspicion of corruption following internal investigations, and his case has been handed over to public authorities, said the firm's professional ethics committee in a statement to AFP. Baidu vowed it would "resolutely crack down on all violations of law and discipline", but did not give further details of Wei's alleged wrongdoing. ... read more