Crypto airdrops: Why have they become that popular?

Crypto airdrops: Why have they become that popular?
by Clarence Oxford
Los Angeles CA (SPX) Apr 18, 2025

Cryptocurrencies have risen in popularity since the first token, Bitcoin (BTC), was released in 2009. At first, crypto projects opted for Initial Coin Offerings (ICO), but soon, this strategy was replaced by integrating crypto airdrops. Crypto airdrops are the perfect mix of a good marketing strategy and blockchain innovation, and they are free tokens offered as gifts to the general public.

Airdrops became especially popular in 2020, and now they are the go-to solution for crypto projects that want to promote their offerings better. Crypto airdrops bring many advantages, and building a strong community and increasing token adoption are among the most important ones. If you are interested in them, you should keep constant track of the

airdrop news so that you can discover the latest crypto projects that offer these fantastic rewards.

Creating hype and spreading news about a particular project

An airdrop can create a lot of hype and generate buzz and, thus, grab the attention of a bigger user base. Especially because there are many crypto projects, it takes something else to attract attention and convince the general public that your project is better than what the rest are offering. Additionally, crypto enthusiasts might be more tempted to add the oldest digital coins that have large market capitalization to their portfolios. As the newer projects are riskier, most of them prefer to stay away from danger to protect themselves better against losses.

However, things are different when we are talking about airdrops, which grab attention immediately. Because they are free, they make individuals interested in them. Airdrops increase the visibility of a crypto project and create more hype that attracts individuals. If they first receive some free tokens, they can see whether that crypto project is suitable for them, and in this way, a project can increase its user base.

Growing a user base

Thanks to an airdrop, a crypto project can directly grow its user base. Who doesn't love receiving something for free? With airdrops, a project can ensure it has a group of individuals who want to participate in the market and become more familiar with it. As they notice what the crypto project includes, they might become loyal users. There are more types of airdrops, and while in some types, users will not need to do much, in others, they will need to complete specific tasks.

If they perform certain tasks, users will actively participate in the platform and will not become passive token holders who forget about their coins while keeping them in their wallets.

Rewarding systems

Many crypto projects want to reward their loyal users, especially since they have been present since the beginning, and luckily, airdrops are a great solution for this. Crypto airdrops represent the best reward system, as users receive something free, which can increase their trust and support. Plus, this reward system can attract long-term loyalty, making users feel appreciated and emotionally connected with the project.

Loyal users are one of the best recipes for success for a crypto project, as they can attract a dedicated and strong community. If users feel appreciated, they will be very likely to spread positive word-of-mouth and participate directly in the evolution of the project.

Have a better market presence

The community behind a project can propel it to new heights, as has been seen with plenty of projects throughout time. If a project has a good market presence, this means that a particular coin can have great liquidity. In the majority of cases, airdrops occur on popular crypto exchanges, which makes this crypto project open its offerings to more individuals. This can help a project become more visible and increase its credibility in the crypto market.

Promoting the core features of decentralization

Decentralization is a key component of digital coin and blockchain technology. Decentralization means that the assets of a project are spread in the wallets of diverse people, and they are not subjected to being owned by only a few entities, which can make a crypto project lose its decentralization feature. Airdrops promote this fact, and they maintain the decentralization of a platform on a deeper level. Thanks to this, a large diversity of stakeholders can participate in the governance of the project or platform.

In other cases, airdrops can also represent governance tokens. These tokens can turn participants into active components of the platform and offer their opinions on the direction in which a crypto project should head. With the features of airdrops, the token would be spread worldwide, which means that a crypto project will maintain its decentralization and legitimacy and, in this way, encourage a larger base of individuals to participate in voting and determining the direction of the platform.

How can you increase the chances of receiving airdrops?

Because airdrops are very popular nowadays, you should adopt the best strategy to increase your chances of receiving free tokens.

Stay active: When you want to be the lucky winner of an airdrop, you should prove your commitment to that particular project by constantly staying active on the platform. This way, you confirm you are committed to being a strong pillar of the crypto community.

Keep an eye on newer projects: In most cases, the newer projects offer crypto airdrops, so if you keep a constant track of them, you can be one foot ahead of the others and maximize your chances of receiving an airdrop.

Follow accounts: If you follow accounts that publish airdrop news on social media, you can also maximize your chances of being aware of a new crypto airdrop. This approach increases your chances of adding valuable crypto assets to your wallets.

The bottom line

Airdrops have transformed into a powerful tool for a new crypto project. Thanks to it, a project can increase its user base, promote decentralization, and increase awareness. With this approach, a crypto project can be one step closer to reaching success much faster.