The SiRF GPS chipset and software give the Gizmondo the ability to locate itself anywhere in the world under the harshest conditions, opening the door to a new breed of location-based games that can track all players' positions in real time and deliver a multi-player gaming experience far beyond anything else currently available.

At the 2005 Consumer Electronics Show, Gizmondo introduced Colors, an urban warfare game that uses the location of players to define "turf" as a key element of the game.

As other Gizmondo players come into proximity, they are shown on the other players' screens and brought into the game.

Beyond games, the embedded SiRF GPS chipset gives the Gizmondo the ability to deliver a variety of location-based services such as Where Am I, Find the Nearest, Tracking, Geofencing, and Panic Button capabilities, as well as "closest participating store" information for users opting into the revolutionary new added-value Smart Adds system to be launched later this year.

"Location adds a whole new dimension to gaming, allowing game developers to reach a new level of interaction among multiple players," according to Carl Freer, managing director of Gizmondo.

"We know that the mobile game community is highly demanding. To make it work, we chose SiRF's high sensitivity technology in order to get the best possible user experience." The global mobile gaming market will be worth euro 5.25bn by 2010, according to a report by media research firm Screen Digest.

"Gizmondo is leading the charge in bringing location into the rapidly expanding mobile gaming market," said Kanwar Chadha, founder and vice president of SiRF Technology,

"Gaming adds a new entertainment dimension to our vision of bringing benefits of location technology to mainstream consumers. We see tremendous potential for enhancing the mobile gaming experience through the integration of high performance location technology."

The Gizmondo device and its games currently are launching in the U.K. and will be available in North American and Continental Europe markets during the spring of 2005. SiRF and Gizmondo will showcase their products and technology at the 2005 3GSM Congress in Cannes France February 14 -17. (SiRF at booth number K14 in Hall 4 and Gizmondo at booth number J45 in Hall 3.)

About SiRFStarIIe/LP As the industry standard for mainstream GPS, the SiRFStarIIe/LP is optimized for mobile gaming devices such as the Gizmondo. SiRF's sophisticated navigation engine provides outstanding navigation performance even in tough environments such as urban canyons and under foliage canopies.

With an embedded ARM7 TDMI microprocessor, the SiRFStarIIe/LP can eliminate the need for a separate processor to run non-GPS tasks; thus dramatically reducing costs and facilitating development of GPS-enabled consumer products.

As a highly-integrated and self-contained chipset, the SiRFStarIIe/LP is also well suited for use in stand-alone GPS modules and subsystems. The innovative chipset also includes SiRF's adaptive TricklePower advanced power management technology for reduced power consumption.

Related Links
SiRF Technology
Tiger Telematics
Gizmondo Europe
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