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'Prom Queen' mystery series set for MySpace SAN FRANCISCO, March 29 (AFP) Mar 30, 2007 MySpace will host mystery series "Prom Queen" in 90-second episodes produced by former Walt Disney studio head Michael Eisner, the video sharing website announced Thursday. Eisner's independent multimedia studio Vuguru produced the snippets, which will launch April 2 at MySpace website http://myspace.com/promqueentv. "'Prom Queen' has the potential to be a break-out hit on MySpace," said Chris DeWolfe, co-founder of the teen-oriented social networking website now owned by News Corp. "Video is a cultural cornerstone for the MySpace community; it's a huge part of how our users express themselves and discover pop culture." "Prom Queen" will play out over 80 episodes, with a new episode appearing daily after the Sunday premier. MySpace said it will provide extra show-related content such as character "diaries," storyline tips, and behind-the-scenes video clips. The "Prom Queen" story follows a group of friends in their final two months of high school. "With this partnership, the future of on-line story-telling is now," Eisner said in a statement. The "Prom Queen" debut is a landmark event for the MySpace video-sharing channel introduced without fanfare about a year ago and it takes the television series concept to an immersive, interactive Internet-age level. "You almost have to view this as yet another form of entertainment," MySpace Video general manager Jeff Berman told AFP. Each "Prom Queen" character will have a MySpace profile page crafted to appear like that of a living high school student. Diary entries, video blogs and other profile content will build on what plays out in the online shows, Berman said. "I think the 90-second episode is part of the new entertainment universe," Berman said, referring to the show segments as "webisodes." MySpace members will be able to interact with the characters on profile pages the same way they would with each other. "If you fall in love with one character or despise another you can go to their MySpace page and make them your friends just as you can with your friends from school, people at work, or the Black Eyed Peas." Black Eyed Peas is among groups that use MySpace pages to interact with fans and promote their music. MySpace said "Prom Queen" was the first of a wave of original, Internet-tailored shows that will appear on the website in months to come. "This is the first deal like this that we have done, yet we have quietly become the second most popular video site on the Internet," Berman said. Google-owned YouTube is the most popular video-sharing website. Nearly 100 million people visit MySpace monthly and approximately 1.5 billion MySpace pages are viewed daily, according to industry statistics.
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