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by Staff Writers Davis, CA (SPX) Nov 07, 2011
Moller International, the developer of the Skycar aircraft, the Rotapower line of rotary engines and the Aerobot line of Unmanned Aerial Vehicles (UAV), is enjoying a strong interest in sponsorships since being announced just three weeks ago and has begun to secure sponsorship partners as well. Moller International announced that CliC Goggles is the first multinational sponsor for MI's first-ever manned, untethered flight of the Skycar M400X and as such is MI's official eyewear provider. "We are proud to be associated with this historic beginning and we believe that Moller's mission to change how we as individuals travel in our daily lives is a very attractive enhancement to our ongoing efforts to reach our out-of-the-box thinking consumers," commented Ron Lando, CEO, CliC Goggles. MI's agreement with CliC is the first of several agreements leading the way to Moller International's first-ever manned, untethered flight of the Moller Skycar M400X. "CliC Goggles has once again proven that their significant commitment to eyewear consumers is second to none," said Dr. Paul Moller, CEO and President, Moller International. "We are thrilled to have such a quality brand as CliC Goggles be the inaugural sponsor of the M400X flight." As MI's official eyewear provider, CliC will provide an assortment of eyewear products, including CliC Goggles, which will be made available to the M400X test pilots, ground crew and SASPAC members. "The flight of the M400X will provide the perfect platform for CliC to efficiently and effectively reach highly-coveted multicultural and affluent audiences," commented Bruce Calkins, General Manager, Moller International. "Moller's ability to capture the imagination of audiences across social-economic lines and deliver target messages makes our sponsorships very unique and cost effective." "Moller International complements us perfectly," said Hugh Power, International Distributor and CEO, CliC South America and CliC Venezuela. "They manufacture a very high-end quality product and the exposure generated by their products will be instrumental in gaining the desired exposure for our line of solid gold eyewear, the CliC Golds." Moller International's sponsorships include a media campaign targeting international consumers primarily between the ages of 22-54 with a campaign mix of a live web-cast of the M400X flight, live sporting events, documentaries, tradeshows, international print and broadcast media, off-net series and more.
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