Space News from SpaceDaily.com
Nike shares slide despite outrunning expectations
New York, March 20 (AFP) Mar 20, 2025
Athletic footwear and apparel giant Nike on Thursday reported a nine percent decline in third-quarter revenues, as the company continues to navigate challenging market conditions.

The results were better than analyst expectations but the struggling company's share price nevertheless sank by more than four percent in after-hours trading.

The Oregon-based sportswear manufacturer posted revenues of $11.3 billion for the quarter ended on February 28, down from the same period last year.

On a currency-neutral basis, revenues fell seven percent.

Nike's direct-to-consumer business, which include Nike-owned stores, recorded a steeper decline, with revenues dropping 12 percent to $4.7 billion. Online sales were particularly hit, plunging 15 percent.

The progress made on strategic priorities "reinforces my confidence that we are on the right path," said Elliott Hill, President and CEO of Nike.

Hill took charge of Nike in mid-October, replacing John Donahoe, who retired. Hill had held several senior positions at Nike before retiring in 2020, after a 32-year career.

Since his return, the CEO has implemented the "Win Now" strategic plan to turn around the equipment manufacturer, which has been in decline for several years.

Despite the downturn, the company returned approximately $1.1 billion to shareholders during the quarter through dividends and share repurchases.

Nike's wholesale business fared slightly better than its direct channels, declining seven percent on a reported basis to $6.2 billion.

Converse, a Nike subsidiary, saw an 18 percent revenue decline to $405 million.

elm/arp/dc

NIKE


ADVERTISEMENT




Space News from SpaceDaily.com
General Atomics marks completion of OTB satellite mission ahead of deorbit phase
Microbial traces found in desert rocks hint at unknown life form
New high-definition pictures of the baby universe

24/7 Energy News Coverage
Electra secures 2200 aircraft pre-orders for hybrid-electric aviation leap
Reusing old oil and gas wells may offer green energy storage solution
Solar and Wind Dominate New Power Installations in January as Biden Era Concludes

Military Space News, Nuclear Weapons, Missile Defense
Ukraine, Russia exchange blows; Gaza returns to total war as Israel repeatedly strikes
German defence minister plans crisis meet on US-made arms: report
As Russia looms, EU defence plans fail to quell joint borrowing calls

24/7 News Coverage
In US Northwest, South Cascade is where glacier science grew up
How melting glaciers affect everyday lives
'It was beautiful': Mount Kenya's glaciers melting away


All rights reserved. Copyright Agence France-Presse. Sections of the information displayed on this page (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence, you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the content of this section without the prior written consent of Agence France-Presse.